HPM Launches New Digital Platform to Enhance Customer Connections

HPM – an iconic brand of the Legrand Group - has unveiled its new website designed to enhance product discovery and support for trade professionals and customers. For over 90 years, HPM has been a trusted name in electrical solutions, delivering safe, high-quality products for Australian homes and businesses. Built on a foundation of innovation and reliability, the brand continues to lead the industry with practical, everyday electrical solutions.

Digital Evolution Meets Customer-First Design

The refreshed HPM website delivers an enhanced user experience with improved navigation, intelligent search capabilities, and mobile-optimised design - created to better serve electrical contractors, retailers, and distributors across Australia and New Zealand.

Representing more than a visual update, the new HPM website overhauls how customers interact with the brand online. With streamlined product information, intuitive category organisation, and enhanced technical specifications, the platform makes it easier than ever to find the right electrical solutions for any project.

Driving Value for Partners and Professionals

The refreshed HPM website delivers an enhanced user experience with improved navigation, intelligent search capabilities, and mobile-optimised design - created to better serve electrical contractors, retailers, and distributors across Australia and New Zealand.

Representing more than a visual update, the new HPM website overhauls how customers interact with the brand online. With streamlined product information, intuitive category organisation, and enhanced technical specifications, the platform makes it easier than ever to find the right electrical solutions for any project.

The website has been specifically designed to drive increased traffic to HPM's retail and distribution partners, both in-store and online. Enhanced product data, installation guides, and support resources help electrical contractors make informed decisions while directing them to authorised sellers for purchase.

Key features of the new HPM website include:

• Advanced Product Search: Find specific products faster with intelligent filtering and search capabilities
• Integrated E-Catalogue: Improved product accuracy and documentation with datasheets seamlessly integrated within the website
• Content-First Search Engine: Enabling opportunities for inspiration with a powerful search tool and "explore by room" pages
• Mobile-First Experience: Access product information from any job site or location
• Enhanced Technical Resources: Simplified access to installation guides, technical specifications and compliance information
• Improved Stockist Locator: Connects customers directly with local retailers and distributors
• Responsive Design: Optimised viewing across all devices and screen sizes

The website launch represents the first phase of HPM's broader digital ecosystem strategy, with plans to introduce additional features and functionality in the coming months.

Experience the new HPM website at www.hpm.com.au today and discover how HPM can take your next project to new heights